For European manufacturers
Specified in Saudi Arabia.
For European manufacturers entering or growing in Saudi Arabia and Egypt. We show you where the projects are, introduce you to the contractors and consultants who decide, and prepare the documents that get your products approved.

Saudi Arabia
In the Kingdom a make reaches site when a consultant approves it and a contractor buys it. A brand's business developer in Europe sees neither. We sit between them, on the ground, with the project data to know where to start.
1,832
live Saudi projects likely to need diesel generators alone
606
of them in design or at tender, where the make is specified
2
markets: Saudi Arabia and Egypt
What we do
Take all five, or start with the study and decide from the numbers.
01
Market study
Demand for your product in the Kingdom: live projects by region, stage and sector, the brands already there, and who distributes them.
02
Project leads
Live MEP and ICT projects where your product will be specified, with the contractors, consultants and owners behind them.
03
Introductions
Meetings with the contractors, MEP consultants and distributors who decide which makes go on site.
04
Approvals
Compliance statements, technical submittals and the documents that put your brand on approved-makes and approved-vendor lists.
05
Tender support
Our technical team of MEP and ICT engineers reviews tenders and prepares submissions in your name, to the consultant's specification.
How it runs
One team in Cairo and the Kingdom carries the brand from the first brief to the first project won.
01
Brief
Your products, certifications, current partners and the markets you want.
02
Study
Demand, competitors and distribution for your product lines, in numbers.
03
Introduce
The contractors, consultants and distributors to meet first.
04
Approve
Submittals and compliance documents for consultant and vendor approval.
05
Win
Live projects, tender support and monthly reporting.
Market entry
Per brandBy proposal
Scoped to your product lines and the markets you choose. Every engagement starts with a private introduction and a review of your products.
Request an introductionWho it is for
- European manufacturers of MEP and ICT products: HVAC, pumps, valves, power, cables, lighting, fire protection, networks and security
- Brands that already sell through distributors in the Kingdom and want more projects for them
- Brands with no presence yet, looking for the first projects and partners
- Saudi Arabia first, and Egypt
Introductions
Every engagement starts with a private conversation about your business and the markets you want to win.